“Feeding into this idea is that the very concept of ‘luxury’ has completely changed in recent years. Philip Haslett, the founder of French Promise, says it’s because access to top brands has become that much more accessible. Back in the day, you’d need to spend a year’s wages to get your hands on something by Dior, whereas now you can buy a pair of Dior sunglasses for a few hundred quid – not cheap, but not pie-in-the-sky, either. True luxury today, he says, is about access to things money can’t buy, such as an exclusive visit to the jasmine farm that supplies Chanel scents and that only he – and a few lucky guests – have access to.”
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